Marketing & product control

Today, market success depends on product availability and visibility on store shelves. Regular and detailed monitoring of product placement in retail chains is essential to respond in time and optimize the sales of your products.

TI2GO Marketing is a tool that allows you to efficiently and cost-effectively survey the market. A special advantage is that the surveys can be conducted on your behalf by your sales representatives, promoters, or distributors. Using the TI2GO survey creation system, lists of surveys are generated based on predefined criteria and assigned to specific customers, points of sale, categories of stores, sales channels, or sales representatives.

Surveys are created by marketing or sales managers, either dynamically for specific periods or continuously for ongoing market monitoring. The accurate and structured responses collected enable managers to guide future activities, respond promptly to field conditions, and plan upcoming marketing campaigns.

Key Advantages of TI2GO Marketing:

• Monitoring compliance with contractual obligations of retailers

• Competitor tracking

• Control of product placement

• Ensuring product availability and assortment coverage

• Monitoring product prices on shelves

• Tracking marketing materials